Tuesday, February 4, 2020 / by Jeremy Feldman
Sellers of homes often make mistakes that are not in their best interests. Here are common mistakes people make when selling a home and how to avoid them.
Using Bad Photography
Using lousy photos or no photos to promote the property for sale is foolish. Professional photography is not so difficult or expensive that sellers should settle for the use of bad photos. Sometimes all the potential buyers will see is the photos they find online. If the photos are bad or not there at all, then that is the end of their interests.
To stimulate interest in a property, it is even better to use a high-quality video walk through than simple photos. This allows a buyer to enjoy a virtual showing of the property.
Allowing Emotions To Control The Process
Sometimes, buyers should step aside and let the experts guide the process. One example of this is the decisions about staging a home for sale. Staging is getting the home in an immaculate condition that is most attractive to buyers.
An important part of staging the depersonalization of the home. This means removing any photos or family items. The reason for doing this is to allow the potential buyer to imagine their family living in the home and not have them think about the previous residents.
This part of the process may be quite emotional for the seller because it is the first clear sign that they are truly giving up a home. Those emotions are natural but should not stand in the way of getting the home ready for sale.
For Sale By Owner
It may be tempting to try to sell a home without utilizing the services of a professional REALTOR®. However, many studies show that the net price that sellers receive for selling a home on their own is about the same as if they used a real estate agent.
The buyer pays the real estate agent's commission. Usually, the price achieved by a professional real estate agency is higher than what an owner may achieve alone. The reason for this is that buyers expect to get a discount from the market price for a for-sale-by-owner (FSBO) home. Another consideration is that marketing a home is not easy for amateurs to do, so FSBO homes may languish on the market for a long time before selling.
Listing a home for a price that is higher than the market value, automatically puts the seller at a disadvantage. It discourages a potential buyer from making an offer. Eventually, this may lead to having to discount the listing price. This makes the home look like something may be wrong with it.
Not Making Repairs
Homes that have a pre-inspection and all the necessary repairs made are much more attractive to buyers. This is true, even if the price includes a discount from market value to allow for the estimated repair costs. It is mostly a matter of convenience for buyers who want a home that is ready to move in and does not immediately need repairs to be made.
Avoiding these common, and sometimes costly, mistakes may help sellers to sell their homes faster and hopefully get a higher price. Work with a qualified REALTOR® to learn more about how to get a home ready for sale, what price to ask for, when to list it, and what to do to maximize the sales price.